Design for Impact

For anyone who's spent any time examining the airline safety cards in the seat pocket in front of them and wondered at the design possibilities, Erik Ericson and John Pihl have compiled a book for them. Examples are culled from the collection of Carl Reese, the "King of Safety Card," who boasts a collection of over 70,000 cards. Selecting examples of airline safety card design from the past 50 years and from around the globe, this volume contains multitudes, including what is supposed to be perhaps the first card ever offered for review. A website with safety card designs printed on trays and carpets can be found here and the book can be purchased from the press here. The best part about the site is the ambient background tone that simulates the sound of flying in a commercial jet. So if you're dying to get away, put your headphones on, click on the site, and close your eyes. Imagine that you have no legroom and that someone keeps getting up to bump you in the shoulder and you could be on your way to anywhere.