Saturday, May 09, 2009

Swiss graphic design and advertising by Geigy


I've never heard of Geigy, but then I feel like I've never heard of anyone. The rectangles want to be free! And in Oz! Where everything is in color!. More illustrations at Things to look at.

2 comments:

jean said...

i remember seeing an exhibit somewhere in europe about Geigy and its designers. imagine working in-house there...a pharmaceutical co., of all places, insisting on high design standards!

some of their ads and packaging look like they inspired some modern things, like this:

SmartWater

eugene said...

ah cool. thanks for the link. i haven't seen the smart water site in a while but it looks relatively unchanged. for a while they had this site with large images and snarky copy which was cool too.