I've never heard of Geigy, but then I feel like I've never heard of anyone. The rectangles want to be free! And in Oz! Where everything is in color!. More illustrations at Things to look at.
i remember seeing an exhibit somewhere in europe about Geigy and its designers. imagine working in-house there...a pharmaceutical co., of all places, insisting on high design standards!
some of their ads and packaging look like they inspired some modern things, like this:
ah cool. thanks for the link. i haven't seen the smart water site in a while but it looks relatively unchanged. for a while they had this site with large images and snarky copy which was cool too.
2 comments:
i remember seeing an exhibit somewhere in europe about Geigy and its designers. imagine working in-house there...a pharmaceutical co., of all places, insisting on high design standards!
some of their ads and packaging look like they inspired some modern things, like this:
SmartWater
ah cool. thanks for the link. i haven't seen the smart water site in a while but it looks relatively unchanged. for a while they had this site with large images and snarky copy which was cool too.
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